Experts in packaging design will join leading industry figures from Orora, IVE Group, Australia Post, Currie Group, HP and elsewhere as speakers and panellists for Australia’s first packaging printing technology forum to be held in Sydney in August.
The inaugural Print21 and PKN LIVE forum – New Frontiers in Packaging Print – will explore the latest developments in packaging print technology and brand design trends impacting printed packaging.
From FMCG to point-of-sale, to cartons for ecommerce, packaging and brands are fast being transformed into multichannel media used as the main 'billboard' for promotion and consumer engagement.
The event is designed to inform brand owners and managers of the latest options in printed packaging (including print trioggered experiences like AR) that can boost consumer engagement; to inform packaging converters about new printing technology that could take their business and their customers' to the next level; and to explore the opportunities for commercial printers considering adding packaging to their portfolios.
Panellists and speakers will include: IVE Group executive chairman Geoff Selig; Orora Fibre group general manager Brian Lowe; Printing Industries CEO Andrew Macaulay; Marty Stone - Australia Post’s head of category – simplifying business, small business; Currie Group director, labels and packaging, Mark Daws; Matthews Intelligent Identification CEO Mark Dingley; HP marketing manager Michelle Lees; Gwen Blake, managing director of packaging design company Boxer & Co; Amber Bonney, creative director of The Edison Agency; Ian Douglas, solutions architect and director of Spawnit; head of product development & marketing at DreemAR, Bill Atta; and Birdstone Collective director Ian Blair.
More speakers will be announced soon.
Sessions will cover:
• Digital disruption and what it means for print
• Consumer engagement via printed packaging and POS
• Packaging design trends – what brands and printers need to know
• Game-changing printing technology and the advantages for converters/ printers and FMCG brands
• Automation, IoT, and AI... future directions for packaging and printing.
Find program details here.
Major sponsors include HP, Currie Group, support sponsor is Matthews, with EFI joining as a function sponsor.
For more info about sponsorship, contact Lindy Hughson on 02 9213 8239; e: lindyhughson@yaffa.com.au
Early bird tickets are available here.
When: Friday 3rd August, 2018
Time: 9am to 4pm
Where: Monkey Baa Theatre, Darling Harbour, Sydney
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