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Amcor has joined six other brands, as well as online retailer JD.com, to found a new ecommerce alliance with the aim of creating ecommerce-ready packaging standards in China.

JD.com, China’s largest online retailer and biggest internet company by revenue, brought together Amcor along with Heinz, P&G, Johnson & Johnson, Mengniu, Unilever, and China Packaging Testing Centre to found the China Ecommerce & Logistics Packaging Standard Alliance.

According to Virginie Maes, vice president for ecommerce and business development at Amcor, the move is an important step for the world’s largest ecommerce market, which was valued at $1300bn in 2018 and is expected to grow at a rate of 18 per cent per year.

“The initiative proves that in China, players across the value chain start taking actions to overcome some of the challenges of a booming ecommerce channel, through better, more environmentally friendly and faster-to-market packaging, similar to what we have seen in the rest of the world.

“As a core member of the alliance, Amcor assumes an active role in contributing with our e-business expertise and packaging solutions to China’s ecommerce landscape,” said Maes.

Amcor is the only packaging company among the founding members of the alliance.

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