With a clear on-pack statement, Australian bread brand Helga’s is letting consumers know its plastic packaging for loaves, rolls and wraps is now 100 per cent recyclable through REDcycle drop-off points via participating stores.
And to further advance its sustainable packaging drive, next month Helga’s will introduce 100 per cent recyclable cardboard bread tags across its range.
“Our focus on reducing the impact of packaging and plastic waste starts with design and innovation. This includes reducing the plastic content of our bags by 25 per cent,” says Mick Anderson, head of sustainability for Goodman Fielder, which owns the Helga's brand.
“At Helga’s, our 100 per cent recyclable bags mean we’re reducing waste to landfill and contributing to new products being created from the recovered plastic.
“We want to educate and enable consumers on how they can participate in that process, helping to potentially recycle more than 62 million bags each year (based on 2020 sales volumes for Helga’s loaves, wraps and rolls).”
Just recently, the company has also switched to 100 per cent renewable electricity across its owned bakeries in Australia.
With this move, Goodman Fielder has achieved its 100 per cent renewable electricity target four years ahead of its original 2025 deadline.