• Denni Egan has joined the team, focusing on APPMA events, communication, marketing and member services.
    Denni Egan has joined the team, focusing on APPMA events, communication, marketing and member services.
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Expansion of activities under the APPMA umbrella has led to the appointment of a new team member, Denni Egan.

Following the APPMA Board's decision to restructure the business and operations team in 2018, including the establishment of a formal general manager role currently held by Michael Moran, the association has experienced rapid expansion of the range and quality of services and events it offers. Most of these have been developed in conjunction with a number of preferred suppliers, including PKN, Exhibitions & Trade Fairs, FFWCRC and RMIT. True Synergy has been contracted to supply a secretariat and operations support services, headed up by Vicki Callaway.

To assist in taking the APPMA to the next level, Denni Egan has joined the True Synergy team with a full-time APPMA focus. In her role she will work closely with Moran and the Board to ensure the APPMA continues to deliver value and remain relevant to the growing number of members and the wider industry.

"Denni’s expertise and experience in relation to event management, administration and communication, along with her highly organised and friendly manner, makes her a welcome and valuable team member," Moran said. "Other than kicking goals at work, Denni also plays Aussie Rules and is a die-hard Western Bulldogs fan."

Moran said the past 18 months has seen the APPMA-owned flagship AUSPACK trade show continue to show steady growth, with the 2021 event already over 50 per cent sold. The 2019 edition was boosted by the launch of the inaugural Business & Industry Conference, and the return of the industry-focused Awards of Excellence and gala dinner, he noted.

"Alongside AUSPACK, we have increased member marketing and publication opportunities, expanded member and industry networking events, and improved member engagement and communication programs," he said.

"The opportunities available to the APPMA to develop new events and services to support members and the broader industry continue to be explored, and with the addition of Denni to our team, we are now well placed to deliver further value," Moran said.

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